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Service · Campaign Management

SMS campaign management, done for you

A planned, segmented SMS calendar, written, scheduled, and reported on by us, so every promotional send has a reason to exist.

A good SMS campaign is not a blast. It is the right message to the right segment at a moment that matters: a launch, a restock, a closing window. We own that calendar end to end so your team stops improvising sends the morning of, and starts shipping a tested plan that pays.

What campaign management includes

  • A rolling 30-day calendar:promotions, launches, back-in-stock, seasonal, and replenishment sends mapped to your merchandising plan.
  • Segmentation:sends split by purchase history, engagement, and location, so a VIP and a never-purchased subscriber never get the same text.
  • Copy and links:written per segment, with branded short links and a compliant STOP line in every message.
  • Scheduling around country rules:France, for example, blocks marketing SMS on Sundays, public holidays, and between 22:00 and 08:00; we schedule to the destination.
  • Reporting:a monthly readout tying each send to attributed revenue, click rate, delivery, and opt-out.

Why campaigns beat batch-and-blast

In Omnisend's 2025 dataset, SMS campaigns clicked at 12.39% against 0.74% for email, about 17 times higher. That reach is the opportunity and the risk: send carelessly and opt-outs pass the 2% "critical" line Klaviyo flags. Segmentation is what keeps the click rate high and the unsubscribe rate low.

How a typical month runs

  1. We agree the month's offers and key dates with your team.
  2. We build segments, write copy, and load sends with branded links.
  3. We A/B test the offer or timing on the larger campaigns.
  4. We send, monitor delivery and opt-outs live, and report on revenue.

Campaign management pairs naturally with always-on SMS automation flows, and every send rests on the consent and sender-ID work in compliance and deliverability.

FAQ

Campaign management questions

How many SMS campaigns should I send per month?+
Most ecommerce brands land between four and ten sends a month. Too few and the channel underperforms; too many and opt-outs climb past the 1.4% "good" ceiling. We tune frequency to your segments and watch the opt-out rate every send.
Who writes the campaign copy?+
We do. Each text is written for the segment and the offer, with a clear action and a compliant STOP line. SMS gives you about 160 characters, so every word is chosen to earn the click rather than fill space.
How do you measure campaign results?+
By attributed revenue, click rate, delivery rate, and opt-out rate per send. Omnisend pegs campaign revenue at roughly $0.15 per send and $0.41–$4.54 per message overall, so we track the euros, not just the opens.

★ FREE SMS AUDIT ★

Want a campaign calendar that actually converts?

Book a free 20-minute audit. We will look at your list, your flows, and your consent setup, then tell you the three changes worth making first.