SMS automation that runs while you sleep

Campaigns spike; flows compound. An automation fires the moment a subscriber does something: joins, abandons a cart, buys, or goes quiet. That is exactly when a text lands hardest. We design the logic, write the messages, and keep refining the timing so the flows pay every week without anyone touching them.

The core flows we build

• Welcome:a one-to-two message intro that confirms the opt-in and converts new subscribers while intent is highest.
• Abandoned cart:a timed nudge; Postscript benchmarks per-send conversion here at roughly 3.97% to 7.84%.
• Post-purchase:order updates plus a replenishment or cross-sell timed to the product's reorder cycle.
• Win-back:re-engages lapsed buyers (often the 90-day mark) before they churn for good.
• Browse and back-in-stock:intent-led triggers for high-consideration or sold-out items.

Why flows out-earn campaigns per send

Omnisend's 2025 data shows automated SMS converting click-to-purchase at about 3.81% versus 0.97% for campaigns, and earning $0.74 per send against $0.15. The reason is timing: a flow reaches someone mid-decision, not on a Tuesday schedule. Build the flows once and the revenue keeps arriving.

How we set them up

1. Map triggers and exit rules so a subscriber never gets two flows fighting for the same moment.
2. Write each message for its trigger, with a single clear action.
3. Set delays per market, respecting quiet hours and local timing rules.
4. Review entry and conversion rates monthly and prune what underperforms.

Flows feed off the same list your campaign management grows, and both depend on the consent foundation in compliance and deliverability.